Huntersville, N.C. –Pirelli World Challenge Series driver Johan Schwartz and his wife Karen launched an online crowdfunding effort to raise money to help fund his final race weekend this season at Laguna Seca (Calif.) Raceway. In addition to racing his No. 25 Chevy Sonic, Johan and his team will implement two programs at the track for Prostate Cancer Awareness Week.
Johan and his wife Karen, who handles the team’s sponsorship and special program activations, entered this season knowing they didn’t have enough sponsorship for the full season. Believing so strongly in making a difference for prostate cancer while also giving Johan the platform to showcase his driving talent for 2016 opportunities, they have made it work to this point.
September is Prostate Cancer Awareness month, which fittingly coincides with the Pirelli World Challenge Series finale. Karen, wanting to have more than just the words “Prostate Cancer Awareness” on Johan’s car, set out to make a bigger impact in recognition and put her Blue Ribbon Campaign into action. Karen has recruited more than 70 other Pirelli World Challenge cars to display the blue ribbon decal, representing prostate cancer, on their cars during the Laguna Seca event. “Each of the teams I spoke with about the campaign agreed to add the blue ribbon decal to their cars without hesitation,” Karen reports. “A united front for Prostate Cancer will be evident next weekend on the track!”
The second program Johan and Karen are planning at Laguna Seca is bringing a group of prostate cancer survivors/warriors together for the opportunity to be part of the team, and to network and share their experiences. “I have been fortunate to have my health,” says Johan. “This year I have met and spoken with men who are prostate cancer survivors or who are currently undergoing treatment, and they each expressed how just the hearing the words of the diagnosis changed their lives, their outlook, and their very next day. It will be a privilege to have them at the track – cheering our team on, cheering their team on.”
Already short of funds and not wanting to change their goals to fulfill these two programs, Karen decided to launch a crowdfunding campaign accompanied with a video highlighting important facts about Prostate Cancer. With no budget for a film editor, Johan and Karen took it upon themselves to produce a video and promote it on their own website and social media outlets. The crowdfunding goal is $10,000 in 10 days, which marks the time left until the Laguna Seca event. Raising $10,000 would help offset some of the team’s expenses for this last race weekend, and it would help in the production of the blue ribbons and creating a fun day for prostate cancer survivor guests. Thank you gestures to donors is not a material gift, but rather a thank you that gives back to men’s health and Prostate Cancer in the form of a blue ribbon on the roof of Johan’s car for every $50 raised. If Johan and Karen meet their $10,000 goal, 200 blue ribbons will adorn the car during the race weekend.
Even better is the fact that Johan is a consistent front-runner in each of his races. He has worked hard in the TCB class this season, and the results show with nine wins, a second place and a third place finish. “I am proud of what we have accomplished this season with our TechSport/CASgroup/ZEROcancer team,” Johan says. “We have stayed in the front of the championship points and this has only helped bring great awareness for our cause of Prostate Cancer and Early Detection.”
Watch Johan’s video with facts about prostate cancer and #Racing4ProstateCancer and read the full story as to why Johan and Karen selected Prostate Cancer Awareness as their cause: http://www.johanschwartz.com/racing4prostatecancer.html. Donations are welcome!
Winning the TCB Championship next weekend is within Johan’s reach. Cheer for the No. 25 Chevy Sonic and help celebrate National Prostate Cancer Awareness by posting the hashtag #Racing4ProstateCancer during the races next weekend.