British Columbia, Canada – FIKSE Wheels today announced a partnership with Honda Motorsports Alabama / Rains Racing that will see both the #93 and #44 cars competing using FIKSE Wheels in the 2016 Pirelli World Challenge.

The FIKSE Wheel brand is a longtime standout in motorsports, with a rich history of performing at the most grueling 24-hour endurance races throughout the world. The innovations and developments made on the racing circuit translate to the finest bespoke consumer wheels on the market today.

“It’s a great platform for us all around,” explained FIKSE Wheels CEO Daryle Redlin. “The racing track is the ultimate R&D opportunity for our products. The precision required to win at the highest levels of motorsport translate into a consumer product that is second to none. We’re eager to develop with the team and feel the partnership is a natural one for our brand.”

Honda Motorsports Alabama’s Accord platform enters its second year of competition in the Pirelli World Challenge with drivers Paul Street and Andrew Rains. The outfit’s initial success with the car selection has spawned its share of imitators, all having recognized the Accord’s potential for success.

“The fact multiple teams are running the Honda Accord is of interest to us,” added FIKSE’s Redlin. “It’s an opportunity to show that FIKSE Wheels can be a source of gains to give Honda Motorsports Alabama an advantage over their competition. “

The 2016 season gets underway March 3rd at the Circuit of the Americas.