VP Racing Lubricants becomes Official Lubricant alongside Official Fuel
AUSTIN, TX – Today, SRO Motorsports America, the producers of Blancpain GT World Challenge America, expands its partnership with VP Racing Fuels adding VP Racing Lubricants as the Official Lubricant of each series.
VP Racing Fuels has leveraged its technological prowess to develop VP Racing Lubricants, a family of fully synthetic professional grade racing oils and high performance synthetic blend oils as well as gear oils, an engine break-in oil and engine assembly lube. As part of VP’s diversification strategy, the lubricant line is a natural fit with its core market. The new lubricants will be distributed via select independent lubricant warehouse distributors, race fuel distributors, lubricant package warehouse distribution companies, performance distributors/dealers and retailers.
“We’re known around the world for developing and distributing products that improve performance and longevity for racers, enthusiasts, and general consumers,” said Bruce Hendel, VP’s Vice President, North American Sales – Race Fuels and Consumer Products. “VP Racing Fuels has a global reputation for powering race wins and championships from the Isle of Man TT to Daytona and Indianapolis and in all types of motorsports. We’re now able to offer another VP performance product, lubricants, to the checklist for success.”
The VP lubricant line is a natural fit with its core market and is a large part of VP’s diversification strategy. “VP lubricants will be distributed via select independent lubricant warehouse distributors, race fuel distributors, packaged lubricant warehouse distribution companies, performance distributors/dealers and retailers in North America and around the world,” offered Richard Glady, Sales Manager, VP Lubricants.
“VP Racing Fuels is a fantastic longtime partner of the series,” said Greg Gill, president and CEO of SRO Motorsports America. “The natural extension of adding VP Racing Lubricants to our series partners shows their commitment to the series and passion to produce high quality products for our racers.”
Blancpain GT World Challenge is the latest global GT series racing on three continents – America, Europe, and Asia. The North American series will feature a seven-event schedule, racing at top tier tracks across the country, kicking off at Circuit of the Americas on Mar 1st – 3rd. The series will also visit VIRginia International Raceway (Apr 26-28), Canadian Tire Motorsports Park (May 17-19), Sonoma Raceway (June 7-9), Watkins Glen International (Aug 30-Sept 1), Road America (Sept 20-22), and a Grand Finale (Oct 18-20).
For more information, follow all the action at www.world-challenge.com.
About VP Racing Fuels
VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea, and air since 1975. VP is the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, Blancpain GT World Challenge America, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars, Late Models, DIRTcar, PDRA, SCORE, Best In The Desert, ARA, and USAC among more than 60 VP-sponsored series and sanctioning bodies.
As part of a retail branding program, gas stations and convenience stores across North America are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP Hi-Performance Lubricants; VP PowerWash™; and VP PowerMaster® hobby fuels for R/C racing. VP’s most recent diversification efforts include the introduction of VP Hi-Performance Lubricants in conjunction with the launch of quick lube facilities branded VP Racing FASTLUBE™, VP Racing POWERWASH™ car wash systems, VP Appearance, and VP TANK GUARDIAN™ product lines. More information is available online at VPRacingFuels.com.
SRO Motorsports Group – The global leader in GT racing
With more than 25 years’ experience at the forefront of a continuously evolving industry, SRO Motorsports Group is the established international leader in GT racing.
Best known for the development and implementation of the GT3 and GT4 regulations, SRO promotes and organizes championships that embrace professional and amateur competitors. Its portfolio of highly regarded series spans Europe, America and Asia, while its flagship Intercontinental GT Challenge features events on five different continents.
The 2019 season will see more than 100 races run under the SRO Motorsports Group banner, highlighted by the prestigious Total 24 Hours of Spa. In addition to promotion and organization, the company operates SRO Race Centre by MMC – a high-level technical centre at Circuit Paul Ricard – and provides the ultimate driving opportunities at world-renowned facilities through Curbstone Track Events.
SRO Motorsports Group is chaired by company founder and CEO Stephane Ratel. With offices in London, Paris, Liège, Austin, and Hong Kong, its work is facilitated by a dedicated global team of full-time and freelance staff.
Combining a passion for performance with industry-leading experience, SRO is ready to play a key role in shaping the future of international GT racing.