This week in the Pirelli Paddock Pass, Chief Marketing Officer for Pirelli Tire North America Rafael Navarro explains what makes Pirelli World Challenge a good fit for the brand, takes us through the logistics of supplying tires to a diverse paddock, and more.

What makes Pirelli World Challenge a good fit for Pirelli’s marketing goals?

“Pirelli World Challenge is the perfect platform for Pirelli to demonstrate that power is nothing without control!

“There is nowhere else in the world you can go and experience a race with a grid as diverse as the one in Pirelli World Challenge.

“We supply the majority of the prestige and premium car brands represented in the field at the OE level which is a great way to showcase our relationships and the hard work we have undertaken to earn this position.

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