ATLANTA, Ga. – RacerInk, the fast-growing custom clothing supplier to the racing industry and beyond, has been named the Official Outfitter and Exclusive Licensed Merchandise Retailer of the Pirelli World Challenge.

The new partnership was announced two weeks before the 2016 season-opening Pirelli World Challenge race at Circuit of The Americas (COTA) that will feature all seven PWC divisions in action in a full-weekend headline event.

RacerInk will be in full force at the COTA opener, and every other race on the 2016 calendar, and is already a popular choice for custom at-track clothing for many Pirelli World Challenge teams and drivers.

“We are very excited here at RacerInk to partner with Pirelli World Challenge,” said Cody Ellsworth, RacerInk President. “Having been so heavily involved currently and in the past with different teams within the series, it only made sense to enter a partnership with Pirelli World Challenge. Now as the Official Outfitter and exclusive Retail Merchandiser, we will take our Pirelli World Challenge relationship one step further to the fans. We can’t wait to see everyone at the season-opening race at Circuit of The Americas!”

RacerInk’s product line includes screen-printed and embroidered garments such as team shirts, jackets, baseball caps, sweat shirts, T-shirts and other apparel popular with team and race fans alike.

The company also features the popular dye sublimation technology, the printing method that allows for full color, all-over patterned clothing that has become increasingly popular in motorsports over the last few years.

“We are excited to be working with RacerInk who will be the provider of Pirelli World Challenge merchandise. Racer Ink will have some great items available for our fans,” said Susan Dunklau, Senior Series Administrator.

For more information on RacerInk, please visit, email or call at 239-470-0872. Find RacerInk on Facebook at, Twitter @RacerInk and Instagram at RacerInk_Apparel.