Harrisburg, NC – CRP Racing is starting the Pirelli World Challenge 2015 season with a major make-over. Bringing on new sponsor, DeVilbiss, required a complete overhaul in the livery of the CRP Audi R8 LMS Ultra. Leaving the matte black and red accents behind, the Audi is now an eye-catching matte orange with the black DeVilbiss logo on the sides and accented in white. “We are very excited to be representing DeVilbiss this season,” says CRP Racing owner, Nick Short. “They are a highly successful company and their products for Industrial Spray Finishing and Automotive Refinishing are a perfect match for a race team. We look forward to representing DeVilbiss up on the podium.” CRP Racing’s relationship with Hawk Performance will continue throughout the 2015 racing season as well, both on the car and in Hawk Performance products used by the team.
Founded in 1888, DeVilbiss got its start when they created the first atomizer for health care. This was soon adapted to create a spray gun to meet the challenges of spray finishing. Since then, DeVilbiss has maintained its commitment to innovative technology. DeVilbiss’ team of engineers use the same design tools used to develop NASCAR combustion systems along with NASA combustion systems for the space shuttle. Combined with state-of-the-art machinery, they continue to develop the most advanced spray guns on the market. You can find more information on DeVilbiss at www.devilbiss.com.
Another new look comes in the form of a new CRP Racing logo, created by Ivan Novotny of Ivan Novotny Design, Inc., based in Canada. The new logo portrays the essence of speed through a dynamic waving flag icon and progressive type treatment. The stylized flag is a fusion of two nations representing the heritage of both CRP partners and their deep rooted, global experience with both performance and race vehicles. The bold CRP Racing word mark is a custom drawn face with an extreme italic stance and connection letter forms – the notion of a race circuit, speed and technology are all evident in the design. The final mark symbolizes CRP’s pursuit of excellence and innovation, driven by passion and world-class experience. “I wanted the new logo to tell a story,” says Novotny. “There are so many elements infused into the mark that represent CRP Racing, from the dual flags to the bespoke custom font. The discipline of developing a new Brand Identity and Logo is a unique process. Working with Nicholas and Jenny Short was an absolute dream, through a very open and thoughtful exchange, together we were able to bring focus to new ideas, forge distinct attributes and explore future visions for CRP. Their dedication to the collaborative process was instrumental to the success of the project.”
CRP Racing will be debuting the new livery and logo at the Austin, TX, Pirelli World Challenge Race this weekend, March 6-8.
CRP Racing is a leading edge race car engineering company with a winning pedigree that offers full service race car prep, full track set-up, restoration and custom fabrication, and shock, dyno and design services. Owner Nicholas Short has made a career out of motorsports with experience in IndyCar, NASCAR, Trans-Am, Group C Endurance Racing, Baja desert racing, Vintage SVRA and HSR and the World Challenge series.
The World Challenge season will kick off with a double-header weekend at the Circuit of the Americas in Austin, TX, March 6-8. Race 1 begins at 2:45 pm CST, Saturday, March 7. Race 2 begins at 2:50 pm CST, Sunday, March 8. Both races will be broadcast on www.world-challengeTV.com. The races will be re-aired on CBS Sports Network, Saturday, March 14, at 11 am EST.